Analytics and Reports
Sales charts, performance metrics, seller tier, best-selling products, stock alerts, customer geographic distribution, and report generation.
Analytics and Reports
This section covers two main pages:
- Performance — Your seller score and tier
- Reports — Downloadable sales/stock/payment reports
The analytics dashboard also includes sales charts, best-selling products, and customer geography.
Performance Dashboard
Navigate to Analytics > Performance.
Overall Score
At the very top of the page, your overall performance score is displayed inside a large circle (ranging from 0-100).
What is this score used for?
- Customers see this score on your store page
- A high score = more trust = more sales
- Higher-scoring sellers rank higher in search results
- A high score is required to reach Platinum tier
Seller Tier
Based on your score and order count, you have a tier level:
| Tier | Score Requirement | Order Requirement | Benefits |
|---|---|---|---|
| Bronze | 0-49 | 0+ | Basic access |
| Silver | 50-69 | 50+ orders | One rank higher in search results |
| Gold | 70-84 | 200+ orders | Priority support + increased visibility |
| Platinum | 85-100 | 500+ orders | Lowest commission rate + VIP support + top visibility |
Progress bar: Shows how close you are to the next tier. For example: "12 points away from Gold tier."
Performance Metrics (Detailed)
Your score is a weighted average of 6 metrics. Each metric is shown individually:
| Metric | Weight | What It Measures | How to Improve |
|---|---|---|---|
| Delivery Score | 25% | Shipping orders on time | Prepare orders quickly, enter tracking numbers accurately |
| Cancellation Score | 20% | Rate of orders you cancelled | Improve stock management, deactivate offers for out-of-stock items |
| Rating Score | 20% | Average star rating from customers | Ship quality products, package well, resolve issues quickly |
| Return Score | 15% | Rate of returned orders | Write accurate product descriptions, send the correct product |
| Response Time | 10% | Your average message response time | Reply to messages within 4 hours |
| Dispute Score | 10% | Rate of disputes ruled against you | Resolve issues with customers before they escalate to disputes |
Tip
Easiest way to boost your score: Reply to messages quickly (10% weight) and ship orders on time (25% weight). These two metrics make up 35% of your total score.
Performance History
A chart of your monthly performance score. You can view the trend over the last 12 months. Score drops are usually caused by:
- Late shipments during busy periods
- Offers remaining active despite being out of stock
- Unanswered messages
Analytics Dashboard
Located at the bottom of the Performance page or on a separate analytics page, you'll find the following data:
Sales Summary Cards
| Card | What It Shows |
|---|---|
| Total Revenue | Gross sales amount for the selected period |
| Total Orders | Total number of orders for the selected period |
| Return Rate | Percentage of returned orders compared to total (%) |
| Average Order Value | Total revenue / number of orders |
Period Selection
Above the charts, you can select a time range:
- Last 7 Days — Weekly view
- Last 30 Days — Monthly view (default)
- Last 90 Days — Quarterly view
- Custom Date — Select start and end dates
Revenue Chart
An area chart showing revenue changes over time:
- Green area: Gross revenue (GMV)
- Red line: Commission
- Hover over the chart to see specific daily figures
Orders Chart
A bar chart showing daily order count. Analyze which days you receive the most orders. For example: "Friday and Saturday are my busiest days — I should schedule my staff accordingly."
Best-Selling Products
| Column | Description |
|---|---|
| Product | Product name and variant |
| Units Sold | How many units were sold |
| Revenue | Total revenue for this product |
| Stock | Current stock quantity |
| Threshold | Low stock threshold value |
Tip
Keep a close eye on the stock of your best-selling products. If stock runs out, you'll miss sales!
Stock Alerts
A list of products with low stock. This is the same data as the stock alert on the Dashboard, but shown in more detail here.
Customer Geography
A table showing where your customers are ordering from:
| Column | Description |
|---|---|
| City | Customer's city |
| Country | Customer's country |
| Order Count | Total orders from that city/country |
What is it useful for? You can see which regions most orders come from and shape your shipping strategy accordingly. For example, if 60% of your orders come from Valletta, you could offer free shipping to that area.
Report Generation
Navigate to Analytics > Reports.
Report Types
| Report Type | What It Contains |
|---|---|
| Sales Report | All sales within the date range, product-level revenue, commission details |
| Stock Report | Stock status for all offers, low stock list |
| Payment Report | Payment history, bank transfers, deduction details |
| Return Report | Returned orders, return reasons, financial impact |
Report Generation Steps
Sales, Stock, Payment, or Return
Select start and end dates
The system begins preparing the report. Large date ranges may take a few minutes.
Once the report is ready, a "Download" button appears. You can download it in CSV or PDF format.
Report Statuses
| Status | Meaning |
|---|---|
| Preparing | The report is being generated — please wait |
| Ready | The report is ready to download |
| Expired | The report is deleted after a certain period — generate it again |
| Failed | An error occurred — try again |
Tip
Download your sales and payment reports at the end of each month and send them to your accountant. These documents may be required for tax returns.