XiriGo Vendor DocsCoupons and Campaigns
Creating discount coupons, campaign types, flash sales, and promotion management. A step-by-step guide with real-world examples.
Coupons and Campaigns
This section covers two main features: Coupons (discount codes) and Campaigns (promotional events). Both are powerful tools to boost your sales.
Coupons
A coupon is a discount code that customers can enter during checkout. Navigate to Sales > Coupons in the left menu.
Coupon List
| Column | Description | Example |
|---|---|---|
| Coupon Code | The code the customer will enter | SUMMER2026 |
| Discount Type | Percentage, Fixed Amount, or Free Shipping | 20% off |
| Value | Discount amount | 20% or 15 EUR |
| Usage | How many times used / Maximum usage | 23 / 100 |
| Status | Active, Inactive, or Expired | 🟢 Active |
| Validity | Expiration date | 30 Jun 2026 |
Creating a New Coupon
Click the "New Coupon" button and fill in the following fields:
| Field | Required | Description | Example |
|---|---|---|---|
| Coupon Code | Yes | The code the customer will enter. Choose a memorable code using uppercase letters and numbers. | SUMMER2026, WELCOME, FIRSTORDER |
Tip
Good coupon code tips:
- Keep it short and memorable (6-12 characters)
- Make the discount obvious: SUMMER20 (20% summer discount), FREESHIP (free shipping)
- Avoid special characters or accented letters
| Type | Description | Example |
|---|---|---|
| Percentage | % discount off the order total | 20% off → 20 EUR discount on a 100 EUR order |
| Fixed Amount | Fixed EUR amount discount | 15 EUR off → 85 EUR to pay on a 100 EUR order |
| Free Shipping | Shipping fee is waived | Customer pays no shipping |
Discount Value: Enter the value based on the discount type (e.g., 20% or 15 EUR).
| Field | Required | Description | Example |
|---|---|---|---|
| Minimum Cart Total | No | Minimum order amount for the coupon to apply | 50 EUR (coupon won't work on orders under 50 EUR) |
| Scope | Yes | Which products does the coupon apply to? | All products / Specific products / Specific categories / Specific brands |
| Field | Required | Description | Example |
|---|---|---|---|
| Total Usage Limit | No | How many times the coupon can be used in total | 100 (coupon expires after 100 uses) |
| Per Customer Limit | No | How many times a single customer can use it | 1 (each customer can only use it once) |
| Field | Required | Description |
|---|---|---|
| Start Date | Yes | The date the coupon becomes active |
| End Date | Yes | The date the coupon expires |
The coupon becomes active immediately (based on the start date).
Real-World Examples
Example 1: New customer coupon
Code: WELCOME
Type: 10% off
Min. cart: 30 EUR
Per customer: 1 time
Total: 500 uses
Validity: 1 April - 30 June 2026Example 2: Free shipping campaign
Code: FREESHIP
Type: Free Shipping
Min. cart: 75 EUR
Per customer: Unlimited
Total: Unlimited
Validity: 15 - 31 March 2026Example 3: Holiday discount
Code: HOLIDAY50
Type: 50 EUR fixed discount
Min. cart: 200 EUR
Per customer: 1 time
Scope: "Electronics" category only
Validity: Holiday weekCampaigns
Campaigns are more comprehensive promotional events than coupons. Navigate to Sales > Campaigns in the left menu.
Campaign Types
| Type | Description | Example |
|---|---|---|
| Flash Sale | Big discount for a limited time | "24 hours, up to 40% off!" |
| Deal of the Day | A special price on one product each day | "Today only: AirPods Pro 149 EUR!" |
| Bundle | Sell multiple products together at a discount | "Phone + Case + Screen Protector = 50 EUR off" |
| Buy X Pay Y | Buy a certain quantity, pay for less | "Buy 3 Pay 2" |
| Spending Threshold | Discount above a certain amount | "15% off on orders over 200 EUR" |
| Gift | Free gift with a qualifying purchase | "Free case on orders over 100 EUR!" |
| Category Discount | Discount on an entire category | "25% off all clothing" |
Creating a Campaign
Click the "New Campaign" button:
| Field | Required | Description | Example |
|---|---|---|---|
| Campaign Name | Yes | The name of the campaign | "End of Summer Big Sale" |
| Campaign Type | Yes | One of the types listed above | Flash Sale |
| Description | No | Detailed description of the campaign | "Summer season closeout..." |
| Start/End | Yes | The date range when the campaign is active | 1-7 September 2026 |
| Field | Required | Description |
|---|---|---|
| Total Usage | No | How many orders can benefit from the campaign in total |
| Per Customer Limit | No | How many times each customer can benefit |
| Budget Limit | No | The total discount amount cannot exceed this value |
Search for and add the products you want to include in the campaign. You can set a campaign price or discount rate for each product.
| Field | Description |
|---|---|
| Badge Text | The label displayed on the product |
| Badge Color | The color of the label |
- Save as Draft: Save the campaign as a draft to complete later
- Submit for Approval: Submit the campaign for platform approval
Campaign Approval Process
Your campaigns go through platform approval before being published:
| Status | Meaning |
|---|---|
| Draft | Not yet submitted, you can still work on it |
| Pending Approval | The platform team is reviewing it |
| Approved | The campaign will automatically go live on the start date |
| Rejected | The platform team rejected it (a reason will be provided) |
Why is approval required? The platform checks that all campaigns comply with marketplace policies. For example, a campaign may be rejected for misleading discount rates or products that are out of stock.
Campaign Analytics
You can view the performance of your active or completed campaigns. Click the "Analytics" button in the campaign list:
| Metric | Description |
|---|---|
| Views | How many times the campaign was seen |
| Clicks | How many people clicked on campaign products |
| Orders | How many orders were placed through the campaign |
| Revenue | Total revenue from the campaign |
| Conversion Rate | Views-to-orders ratio |
Should I Use a Coupon or a Campaign?
| Situation | Recommendation | Reason |
|---|---|---|
| Exclusive discount for specific customers | Coupon | You share the code only with target customers |
| Attracting new customers | Coupon (WELCOME code) | Discount on first purchase, easy to share |
| End-of-season stock clearance | Campaign (Flash Sale) | Big discount + visibility, all customers can see it |
| Selling more products | Campaign (Buy X Pay Y) | Increases the customer's cart value |
| Social media sharing | Coupon | Shareable like "Use code INSTA20 for 20% off" |
Frequently Asked Questions
Related Pages
Offer Management
Creating offers for products, setting prices and stock, shipping settings, bulk updates, and offer history. Every step explained in detail.
Finance and Payments
Balance tracking, commission calculations, transaction history, payment schedule, and XiriPoints loyalty fund. Everything you need to know to keep track of your money.